For stores · Chicago

The shop, online, properly.

Catalogue, stock, click-and-collect and a back office that matches how you already work.

Stock, one number

shelf = website
Cast-iron skillet 10"7 in store + online
Beeswax candles23 in store + online
Linen apron1 last one — reserved
Click & collect: "ready in 20 minutes" — your highest-margin order

Twenty quiet minutes

Reserved online.
Picked between customers.

No courier, no packaging, no marketplace fee — the customer walks in, the bag is waiting, and half of them buy one more thing on the way to the till.

Order #881 — skillet + candles

12:10Reserved from the sofastock −1, everywhere
12:14Text to the shop floorpicked between customers
12:20"Ready when you are" sent
12:41Collected — plus a jar of mustard+$9 at the till

Uncollected by close? Auto-released, auto-refunded, back on the shelf.

On the shelf edge

Stock that is true

One number for the shelf and the site. The oversell apology email goes extinct.

A catalogue, not a chore

Photograph once, sell everywhere — the site, Google, and the label printer.

A back office you will use

Orders, stock and takings shaped around how your shop already works.

OPEN THE SHELF AND THE SITE, FINALLY AGREEING

The shop fit

Four stages. Open on the date painted on the window.

MEASURE

We talk

Your stock, your till, your Saturday queue. One walkthrough call.

PLAN

We agree

A floor plan on one page: one price, one opening date.

FIT-OUT

We build

Weekly progress on a live link — walk the aisles as they go up.

DOORS OPEN

We stay

We keep the lights on: support, updates, stocktakes.

“We sold the same skillet twice for years. Haven't apologised for an oversell since March.

Owner, neighborhood homeware shop · client since 2025

Selected work

What we shipped for stores

Full gallery

Asked at the till

How long does it take?

A focused first release is usually four to eight weeks. We give you a date in the scope and we hold to it.

What does it cost?

Fixed price, quoted against a written scope. Most first projects land between $8k and $40k depending on how much is bespoke.

Do you work with our existing systems?

Yes — booking software, accounting, POS, whatever you already run. Replacing everything is rarely the right call.

What happens after launch?

We stay on a support retainer: fixes, small changes and hosting. You are not handed a codebase and waved off.

Ribbon ready

Open your shop's
second door.

Tell us what you sell and how the stockroom really works. A floor plan, a price and an opening date come back within one working day.

Ready in 20 minutes — like your click & collect
We reply within one working day.